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We Focus on designing an experience, connecting with modern consumers on an emotional level. Keeping the brand's core rooted in the modern world.
With a 16-year background in visual arts and design, Marylynda MacDonald developed the Brand out of a need to provide women with bold colorful pieces that accentuate natural beauty.
ChuChuLoo has been celebrated by icons and influencers alike, Chuchuloo emerges as one of the original luxury houses for women, inspired by art, expression, and modern ease.
The Muse
Marylynda Macdonald is the founder and creative force behind the American fashion brand Chu Chu Loo. A multidisciplinary artist and designer, she draws deep inspiration from her late feline companion, Chu Chu Loo, the beloved namesake and muse of the brand. More than just a pet, Chu Chu Loo represents the spirit animal of the collection—his image and essence are lovingly woven into the brand's identity and visual language.
Marylynda’s distinctive artistic voice is infused into the brand’s iconic designs, most notably the signature Perez print—a bold splatter-paint motif inspired by her first commercial commission from real estate magnate Jorge Pérez. This collaboration marked the beginning of a dynamic career that would see her earn multiple accolades for craftsmanship and creativity, directly shaping the brand’s unmistakable aesthetic.
The Chu Chu Loo collection is a celebration of sophistication, elegance, and empowerment. Designed by a woman for all women, each piece is born from a commitment to artistic expression and a fierce belief in individualism. Crafted from the finest-quality fabrics, the collection enhances a woman’s natural grace while inviting her to embrace her inner artist.
With over 16 years of experience in visual arts and design, Marylynda launched Chu Chu Loo with a mission: to create bold, expressive clothing that radiates personality and honors the natural beauty of every woman. What began as a personal passion has evolved into a thriving fashion brand with a growing celebrity following and a loyal global audience. Chu Chu Loo continues to resonate with women who seek authenticity, unapologetic, artistic flair which elevates.
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